You may be a leader now and doing an excellent job. However, you will truly set yourself apart when you create a personal brand and lead with your story. Your relationships and your congruence with ...

My colleague Joe Procopio recently penned an insightful piece on how the attention economy is transforming digital media. His point, in short, is that the old ways of reaching readers, viewers and ...

Everyone wants to be a leader within their industry. The ability to get in front of people is paramount, that is, first — to be noticed. Second, to be considered, and finally, to make a difference.

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

Welcome to the Law Firm Disrupted, a briefing from Law.com editor Dan Packel that surveys new competitive pressures on law firms and how their managers are coping, plus insights on the tactics and ...

In a business world defined by speed, transparency and trust, the most powerful asset an executive can build isn’t just strategy — it’s identity. Executive branding is essential for leaders today.

As the business landscape continues to evolve rapidly, so does the role of leadership. Navigating through technological advancements, shifting workforce dynamics, and changing societal expectations, ...