Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...

While LEGO and Nintendo are gearing up for cool additions to their Zelda and Mario lines, one property deserves more than ...

The company showed up at CES to introduce its new high-tech brick.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

The 1,201-piece Balrog Book Nook recreates Gandalf's memorable bridge scene from The Lord of the Rings: Fellowship of the ...