WPP has announced that WPP Media has been appointed by Reckitt to manage its media planning and buying across 21 European ...

Reckitt has harnessed generative AI to achieve 75-fold improvement in emissions data accuracy across 25,000 products in ...

This is just what the doctor ordered for embattled WPP Media - it's won AOR duties for health and hygiene giant Reckitt in ...

That’s up from 200 million monthly viewers worldwide announced in April 2024 to underline the scale and reach of the Amazon ...

WPP will support Reckitt’s growth strategy, powered by the WPP Open marketing platform, which enables collaboration across a diverse range of data sources beyond just traditional IDs, data from ...

There are many reasons to prefer Apple Maps to vastly more successful Google Maps, but reportedly the lure of advertising revenue has finally made Apple decide to remove one of them. This most recent ...

Some of the nation's favourite festive TV ads could look a lot different this year BELOVED Christmas TV adverts may never be the same again thanks to government obesity rules. Mince pies and Christmas ...

U.S. President Donald Trump's embrace of an old generic drug called leucovorin for use against a rare disorder that causes autism-like symptoms has triggered a surge in demand from parents who believe ...

Reform MP Sarah Pochin has apologised for any offence caused after saying “it drives me mad when I see adverts full of black people, full of Asian people”. She said her comments were “phrased poorly” ...

Before we get to today’s column, it’s worth pointing out that Google CEO Sundar Pichai strongly hinted on X that Gemini 3, ...

Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google Ads, the platform remains the backbone of the company’s revenue engine. Over two ...

HHS has put on ice a CDC project that would make information about dozens of diseases available in near real time, CDC sources told MedPage Today. Since early summer, the team has been working on a ...