Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

This collaboration builds on Mattel’s recent publishing efforts, including the launch of its own imprint in 2024, with Simon ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see ...

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