Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for ...

reflecting a more integrated approach to digital marketing channels. The GenAI era has also given rise to entirely new roles ...

There’s no need to identify all these metrics; identifying 20% of data that will drive 80% of the impact. Focus on 10 to 20 key dimensions (like industry or campaign name) and associated metrics (such ...

Today, marketing is more than just digital marketing. It is a complex field driven by data, centred around customers. If you ...

Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers.

In the rapidly evolving world of financial technology, or fintech, companies are constantly seeking innovative ways to ...

Google has opened applications for its highly anticipated Digital Business Marketing Apprenticeship, offering a golden ...

The Pistol is now a TikTok marketing partner.The announcement:Leading full-service digital marketing agency, The Pistol, ...

The National Broadcasting and Telecommunications Commission (NBTC) has joined with Facebook and Kenan Foundation Asia to ...

What if the future of work is virtual and the workspace is in a virtual world or a digital reality? The concept of the ...

San Francisco’s creative legacy and Silicon Valley’s tech prowess are more intertwined than ever – powering an ecosystem ...