The T-Shape Web Marketer, or as I’d like to call it the T-Shape Digital Marketer concept, has been around for some time. This type of marketer is not an expert at a new marketing channel but ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for ...

Nowadays, marketing is no longer just old school. Online platform is a place where the businesses are turning to for reaching ...

reflecting a more integrated approach to digital marketing channels. The GenAI era has also given rise to entirely new roles ...

Being a skilled contractor alone isn’t enough to cut it when it comes to how digitized our world is nowadays. Ups and downs ...

There’s no need to identify all these metrics; identifying 20% of data that will drive 80% of the impact. Focus on 10 to 20 key dimensions (like industry or campaign name) and associated metrics (such ...

Today, marketing is more than just digital marketing. It is a complex field driven by data, centred around customers. If you ...

Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers.