Attention metrics are – ahem – receiving a lot of attention these days. It’s all part of an industry-wide push for measurement tools that go beyond recording a person viewing an ad, and instead focus ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

While the past few years saw a big drive towards caring for employees, the last months have seen the pendulum swing in the other direction. The tech industry has been harrowed by layoffs and economic ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Ditch LinkedIn vanity metrics like follower counts. Track metrics tied to business outcomes: qualified leads (profile views from ideal clients), quality conversations (comments showing genuine ...

Tracking the right metrics is crucial for optimizing your online performance and achieving long-term SEO success. This article highlights the specific metrics you need to focus on in 2024 in order to ...

As a business coach and five-time Inc. 500/5000 CEO, I’ve worked with growth-focused leaders across various industries. My role is to guide them in measuring what matters most, ensuring every decision ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

If they have the right software tools, it’s likely that your team of HR professionals is tracking lots of valuable metrics, like time-to-hire and turnover rate. Those are important, but as an HR ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

When it comes to security, fixing problems before they are exploited is easier and cheaper than doing incident response. It's clear that fast patching stops attackers from getting in, and using best ...