Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Google is expanding Gemini’s capabilities in Sheets. The AI can now understand and analyze multiple tables. Users will be able to get Gemini to generate formulas based on several tables, generate ...

The AI model switcher has been shunted down to the prompt bar. It’s more convenient, sure, but importantly it means you can now switch AI models without needing to start a new conversation. I don’t ...