Opinions expressed by Entrepreneur contributors are their own. When it comes to public relations, many small businesses and entrepreneurs balk at the cost of sending out traditional press releases.

You might have a great idea for a blog. You have 10 years of experience in this field, and you have a valuable perspective to share with your readers. But there’s a problem–why should these readers ...

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

It's been estimated that approximately 2 million new blog posts are published each and every day. This puts a ton of pressure on business owners and bloggers who want their content to actually get ...

A picture may paint a thousand words, but the words in your headline can be more important than any image you have in your article. Take Twitter, for example, you have 140 characters in which to ...

If you’re a business owner, you probably know that things don’t just get rolling on their own. It’s a work in progress. Getting your name out there takes time, effort and sometimes determination ...