Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it falls ...
A marketing plan is a highly flexible type of strategy, open to a vast number of communication options, styles, tones and concentrations. Nevertheless, many marketing plans follow the same basic steps ...
Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most businesses ...
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