World rebrands from Worldcoin, expanding its mission beyond cryptocurrency with new identity verification technologies like the updated Orb.

The ambitious identity-verification project Worldcoin, now called World, wants a future where humans are “orb-verified.”

The rebranded Worldcoin endeavor says its data collection efforts are about AI security. Critics aren't so sure.

Worldcoin, a cryptocurrency project founded by OpenAI CEO Sam Altman, said on Thursday it was rebranding to World Network and was ramping up efforts to scan every human's iris using its "orb" devices.

Worldcoin, the cryptocurrency / human identity network / UBI project co-founded by OpenAI CEO Sam Altman, is now known as World. Along with the name change, World introduced an updated version of its eyeball-scanning Orb device which is designed to solve a problem that does not currently exist: authenticating that someone is human “in the age of AI.

Worldcoin, the Sam Altman co-founded “proof of personhood” crypto startup that scans people’s eyeballs, announced on Thursday that it dropped the “coin” from its name and is now just “World.” The startup also unveiled its next generation of iris-scanning “Orb” and other tools at a live event in San Francisco.

Launched as Worldcoin, now simply “World,” the startup will focus on verifying users are human, in an age of AI and bots.