Sports programming captured about a third of the auto industry's total national linear TV ad spend, led by the MLB (8.7%).

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. | Swoop and iSpot have joined forces to deliver ...

Medical marketers can import Swoop’s advanced audience segments into the iSpot dashboard in order to access deeper insights and channel optimization.

St. Cloud's own Casey Feigh shines in TV ads, including a hilarious Snickers commercial with Josh Allen, where his Midwestern charm steals the spotlight.

In a deal combining to two major players in the local TV station biz, Nexstar Media Group said it reached a deal to buy Tegna ...

Kansas City Chiefs' Travis Kelce has a net worth of about $90 million and makes millions off the field with savvy business ...

What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down ...

For the last 10 years, U.S. sports rights costs have rocketed up 122% to $30.5 billion in 2025 (vs. $13.8 billion in 2015).

Additionally, the company previously unveiled new interactive midroll and pause ad formats incorporating generative AI, which will be available by 2026 in all ad-supported markets, and inked ...

Netflix and NBCUniversal will join TBS, Fox, ESPN, Apple TV+ and Roku in the league's next deal. It sets the stage for the ...

YouTube TV could be dropping Fox channels if the companies can't resolve a carriage dispute. That could blackout some college ...

Fox and YouTube TV have reached an agreement to keep the former's content on YouTube TV, at least temporarily. Iowa and ISU's Week 1 games are on Fox.