The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in real time, ...

Lego Icons released an Artemis launch set that goes for $249.99 and is currently on backorder. This Technics set, by contrast ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The Lego Group and The Pokémon Company International have finally unveiled the first-ever Lego Pokémon sets ahead of their ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

LEGOLAND Florida Resort is celebrating 15 years of LEGO NINJAGO with the return of a special event. LEGO NINJAGO Weekends ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

LEGO is getting bold as they enter the world of Pokémon with some brand new construction sets bringing iconic pocket monsters ...

Bugatti and LEGO launched two new sets-the Chiron Pur Sport and Vision Gran Turismo- worldwide, joining Centodieci and Bolide ...