All participants must live within the Chippewa Valley Home Builders Association’s 8 county service area: Barron, Buffalo, ...

Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...

The LEGO Group and The Pokémon Company International reveal the first-ever LEGO Pokémon sets coming out in February 2026.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

We've seen countless LEGO creations before, but this LEGO build inspired by The Hobbit and Lord of the Rings is simply ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, ...

As US lawmakers push to ban toys that have AI infused in them, The Lego Group is taking a different stand: allow kids to ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology ...