The LEGO Group has officially unveiled its LEGO The Legend of Zelda: Ocarina of Time – The Final Battle (77093) set, which is ...

LEGO has always been a winner with kids ages three to one million. Spaceships, racecars, pirate ships, all bangers. But when ...

In 2026, LEGO introduced the next phase in the interlocking bricks story with the debut of the SMART Play system. Though the ...

Lego sets for adults and kids are on sale this long weekend at Amazon, and we’ve narrowed down the best deals from $9. Shop ...

I started building the legendary orange Toyota Supra from the first Fast and Furious movie in Lego Technic and in this video ...

AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

Kathleen Kennedy has spoken out about Rian Johnson's unmade Star Wars film trilogy and why it didn't happen during her tenure ...

LEGO’s official LEGO Pokémon set lineup begins with Pikachu, Eevee, and a $649.99 Kanto collector build. Preorders, release ...

The first-ever Lego Pokémon sets are here. Well, almost. Everyone's favorite Danish toy company revealed the highly ...

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

Ethan Dewhust rediscovered his love for Lego in 2019 when he bought the San Francisco skyline set. Now, he builds LEGO sets ...

BEST LEGO DEAL: Lego is running make and take events on Jan. 18. A limited quantity of Burger Bike Carts will be available ...