The week in PPC recap, covering paid search news and industry commentary from Google, Microsoft and what the industry is ...

When you know you want to transition into a new industry, you should focus on starting small and doing it step by step. You ...

SpeakUp's Helen Kareva says that while AI is here to stay, people still respond strongly to good ideas, honesty and ...

This reveals a profound shift in buyers’ behavior. The most pivotal moment in the customer journey happens when you are not in the room, and the primary influencer is a machine. The gatekeeper to the ...

The integration allows agencies to plan, activate and measure Spotify campaigns within Yahoo DSP, alongside display, video, ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

Want to know who's the best at doing do-gooding work? Take a look at the finalists for the Best Pro Bono Campaign.

Founded by Databricks and ThoughtSpot veterans, Deductive AI introduces a new generation of AI SRE agents that accelerate root cause analysis and remediation, helping fast-moving engineering teams ...

The smart optimization feature enhances existing prompts using advanced AI techniques. For businesses that have developed ...

John Furner was announced as the new Walmart CEO after current chief executive Doug McMillon said he will retire early next ...

Jedi Digital Marketing Hong Kong, a full-service digital marketing agency specializing in data-driven online growth, has announced new developments in its social media marketing services designed to ...

In today's fast-paced digital world, content creators are under constant pressure to produce engaging videos that capture ...