LOS ANGELES (Reuters) -Streaming services, which have been steadily gaining in popularity, have finally dethroned broadcast and cable television in the U.S., winning more viewers in May than broadcast ...

The consumer shift to digitally delivered video content has now been sealed, based on the May 2025 edition of The Gauge, Nielsen’s monthly report measuring total television usage by platform. As ...

*The battle between streaming TV and its traditional broadcast and cable counterparts has shifted in favor of the former. IndieWire cites Nielsen’s May 2025 The Gauge report in revealing the amount of ...

The season of streaming is upon us. For the first time in television history, streaming platforms now make up the largest portion of viewership, greater than broadcast and cable television combined.

Nielsen’s "Gauge" report for June showed that Netflix (NASDAQ:NFLX) notched the best monthly gains versus rival platforms and drove television viewership via streaming to record levels. The report, ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku (NASDAQ: ROKU), the #1 selling TV operating system (OS) in the U.S., Canada, and Mexico*, announced a major industry milestone: For the third ...

Just four years ago, ratings service Nielsen launched its monthly The Gauge reports tracking TV viewership between broadcast television, cable, and streaming. In that time, streaming viewership has ...

According to Nielsen’s The Gauge, November 2025 delivered a 5.5 percent monthly increase in total TV and streaming usage. Broadcast’s viewership increased 7 percent versus October to capture 23.2 ...

NEW YORK—The power of the NFL to drive TV viewing was on full display in in November, with new data from Nielsen’s monthly snapshot of TV viewing, The Gauge, showing a 5.5% monthly increase in ...

Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming represented 44.8% of total TV viewership in May, its ...