It’s a quest of Guinness proportions. Six-year-old Tustin resident Max Wilford is calling for residents to join him in creating the world’s longest rainbow loom bracelet. The goal: to set a Guinness ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Friendship bracelets? Silly Bandz? Those are SO yesterday. This year's hot trend with the elementary school set is Rainbow Loom bracelets. But you probably already know this if you have a young girl ...

First, PS 87 on the Upper West Side banned them—now Brooklyn's PS 107 has put the kibosh on Rainbow Loom bracelet-making kits, because students are way too invested in making their own rubbery ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

Two years after going into business, Rainbow Loom inventor Cheong Choon Ng was nearing the millionth sale of his plastic-pronged device for weaving colorful rubber band bracelets. The $16.99 kits were ...

"My daughter, Stella, has become an avid fan of making the rubber band bracelets. She recently started selling her bracelets and even some dog collars to family, friends and neighbors to raise money ...

Weaved into bracelets, owls and even fish, the new rubber band obsession, which started as a playground toy, is fast becoming the latest fashion fad. Loom bracelets seem to be this year's must-have ...

More than 500 kids and adults built a 23,760-foot-long Rainbow Loom chain Saturday in Tustin in an attempt to set a Guinness world record. Eager participants braved the rain to help Max Wilford, a ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. Bracelets and other trinkets made on the wildly popular Rainbow Loom—a toy that ...

Of all the new toys this year, this one looms large. Low tech but high on creativity, the Rainbow Loom has kids hooked —spending hours after school and on weekends making bracelets weaving together ...