Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

The Laneige Glaze Craze Tinted Lip Serum boasts an ultra-hydrating formula powered by 95 percent skin care ingredients. The ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

Hair and make-up experts Pony, LeoJ and Cha Hong guide Manhattanites through incredible transformations. Read more at ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." One of my first introductions to makeup was watching my cousin paint her face with products from various ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

Korean beauty brand TIRTIR announced BTS star V as their first-ever global brand ambassador earlier this month, and the ...

Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

Packed with 30 proteins and amino acids, as well as a mix of hydrating and sealing oils, this nutrient-rich shampoo is ...

Coupang Play’s competition show “Just Makeup,” which pitted 60 makeup artists against one another in an intense tournament, ...

Korean survival entertainment is entering a new era — one no longer bound by singing, dancing or idol-making. From makeup ...