Korean beauty brand TIRTIR announces V as their first-ever global brand ambassador. Shop his skincare picks like the Mask Fit ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

With advancements in bioactive beauty, new ingredient discoveries, and deeper forays into hair care, the K-beauty trends on ...

The Laneige Glaze Craze Tinted Lip Serum boasts an ultra-hydrating formula powered by 95 percent skin care ingredients. The ...

Hair and make-up experts Pony, LeoJ and Cha Hong guide Manhattanites through incredible transformations. Read more at ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

Coupang Play’s competition show “Just Makeup,” which pitted 60 makeup artists against one another in an intense tournament, ...

Beauty content creator James Charles uploaded the video “Trying a Full Face of Korean Makeup!” on Aug. 26 as the first part of his new series where he tries to do full-face looks inspired by different ...

The top three finalists of “Just Makeup," including Son Tail, Paris Golden Hands and Oh Dolce Vita. (PHOTO NOT FOR SALE) ...