Most managers agree that planning a company's marketing activities sharpens their focus, makes the complexity of business operations manageable, and adds a dimension of realism to future plans ...

The implementation process involves placing the product or service you develop on the market for consumption, using the distribution plan you created based on the target market you're trying to reach.

Future success requires evolving your business—not just improving your current one. Here are four ways to stay focused on ...

The START planning process is an organized way to work through your first-time or annual digital marketing planning process.

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here's how to do it.

You have to adjust your go-to-market plan as new milestones are met, new data is found and new competitors are identified. We do that within our organization every quarter.

The planning process during a sustained bear market rally, for example, is an opportunity to work with clients to take short-term profits in some positions within a flexible strategy.

Hortz: What are the most common mistakes that financial firms make during their annual sales and marketing planning process? Sondhelm: A common and costly mistake we see boutique asset management ...

The market planning process is a crucial part of the journey to success for any firm.