Fast Company Executive Board members share their insights. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share ...

Sales and marketing misalignment is a sad reality for many B2B companies. When those two teams aren’t in sync, every revenue-generating department feels it. The good news is that there’s a way to fix ...

Build a high-performing marketing team by seeking out people who contribute to a more holistic vision of the department. Now that remote work is the norm, talent pools are bigger than ever, and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Debra Andrews It is no ...

Rebecca Hinds, Head of Asana’s Work Innovation Lab, discusses the State of Marketing Collaboration at the Meltwater Summit in June. According to Meltwater and Asana’s recent State of Marketing ...

Marketers’ unerring belief in theoretical principles only serves to isolate them further from other parts of the business.

Answer: First of all, there are no empirical studies we are aware of that answer this question. From our experience consulting with both large and small companies it seems that the optimal size of a ...