Some of the most beloved mascots in college sports took center stage on Saturday. Ahead of the Pop-Tarts Bowl matchup between Georgia Tech and BYU, the bowl revealed the six different edible Pop-Tarts ...

As it turns out, you can get paid quite a bit in Phoenix for monkeying around. That salary — which, for comparison purposes, is more than double the $95,000 salary of Arizona Gov. Katie Hobbs — has ...

Since the early days of gaming, video game mascots have been as important as the games themselves. These help establish a brand, and fans enjoy returning to play their favorite characters, which can ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

The mascot for the USA World Cup has been unveiled, but soccer fans are miles away wagging their tails in response to the announcement. U.S. Soccer announced in a post on X that has been viewed a ...

Arguably, the greatest thing about the expansion of the College Football Playoffs is the exposure afforded to teams that aren't normally in the spotlight. A perfect example of this is the first round ...

It's the most wonderful time of the year, as college football's bowl season is well underway. One of the most intriguing bowl games in the lineup kicking off over the next couple of weeks is the ...

The Pop-Tarts Bowl remains undefeated. In what turned out to be 3.5 hours of must-watch football and mascot chaos, the 2025 Pop-Tarts Bowl ended with No. 13 BYU — which defeated No. 22 Georgia Tech 25 ...

Diogo Jota’s sons, Dinis and Duarte, led out the teams amid emotional scenes at Anfield in the first fixture between Liverpool and Wolverhampton Wanderers since the death of the Portugal forward. Jota ...