Barbie, Mattel and TOKYOPOP
Barbie Comics Coming From Tokyopop & Mattel – and Hot Wheels Too
Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will target children ages 8-12, expanding the iconic brands. Barbie's comic history includes Marvel's 63-issue series and Tokyopop's previous Cine-Manga.
How the team at Mattel continues to drive creative thinking for this iconic brand ...
Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...
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Optimus Prime Becomes a Fully Transforming Hot WheelsHot Wheels Optimus Prime is one such toy, and will only be available online at Mattel Creations. (It’s possible ...
Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors ...
A long line of new Hot Wheels cars is coming up in 2025. Red Editions, ZAMAC, Super Treasure Hunt, and 5-Packs—I hope you're financially ready!
Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast Hot Wheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide ...
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The Most Expensive Hot Wheelsbut also because it is one of Mattel's first Hot Wheels creations which has gone on to inspire and entertain both adults and children for decades. The 1968 Pink Beatnik Bandit attracts big ...
Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...
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