Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long ...

Mountain Dew Will Reimburse Your Move to the Mountain Time Zone The new label, designed by PepsiCo Design & Innovation, is meant to convey the soda's timeless ... the SVP and chief design officer ...

The soda brand recently brought back its famous “Do the Dew” tagline and introduced the Mountain Dude, a new character that encourages Gen-Z to peel their eyes from screens and enjoy the outdoors.

“Mtn Dew” is getting a makeover ... which was dropped in 2009 as part of a larger rebrand of PepsiCo’s soda portfolio, which also included a refreshed look for now-defunct Sierra Mist.

Designed by the in-house PepsiCo Design & Innovation team, Mountain Dew’s new logo has soft angles and citrus-inspired yellow hues that connect the soda’s color to sunshine ... senior vice president ...