Every other team in baseball eventually adopted analytics. But only the Oakland A’s got a book written about them, and then a ...

Shai Gilgeous-Alexander and Tyrese Haliburton still give NBA Finals star potential, and despite small local markets, good ...

As the Indiana Pacers celebrated on their home court Saturday night, having pushed their way into the NBA Finals, the ...

It is time for our annual deep dive into what the championship series will mean for the legacies of many of its participants.

TV ratings for the NBA Finals with the Oklahoma City Thunder and Indiana Pacers may dip, but the NBA's marketing team is ...

NBA Commissioner Adam Silver weighs in on the Oklahoma City Thunder vs. Indiana Pacers NBA Finals matchup and addresses ...

“If you think about a total package of how NBA rights work,” Crakes said, “it’s important to keep in mind that small-market finals ... so much in sports, the impact of this series will ...

A short, lopsided and uncompetitive series can have an impact ... about small-market teams in the Finals is probably close to a single circle. For the seventh consecutive season, the NBA will ...

Los Angeles Lakers star LeBron James doesn't think the NBA Finals being between two small-market teams should matter.

As Thursday's Game 1 of the NBA Finals approaches ... ratings for this year's small-market battle between Oklahoma City and Indiana. Not that it will impact the NBA's bottom line: The league's ...