Michael Rubin is bringing back Fanatics Festival — a glitzy, star-packed sports convention that lost $15 million in its first year — as a strategic play to deepen fan loyalty and cement Fanatics’ ...

New York Giants quarterback Russell Wilson and wide receiver Malik Nabers will represent the team at Fanatics Fest NYC this ...

In this week's sports business cheat sheet, analysis of the top storylines of the moment, including the PGA's smart new CEO ...

The collection will debut exclusively at Fanatics Fest NYC (June 20-22) at the Javits Center ...

Looking for the best things to do in New York City this weekend? Here are some family-friendly events and activities to add ...

Jacksonville Jaguars rookies typically don’t make appearances at the annual Fanatics Fest. Travis Hunter is not a typical Jaguars rookie. Fanatics confirmed las ...

Brian Sleeth says a rare Topps card that arrived in an order of pope cards is a symbol of faith, family and a full-circle ...

The inaugural Fanatics Fest had plenty of successes. The WWE booth was one of the most popular last year. Fans had the ...

Challenge’ to Feature Olympic, Football, and Basketball Games at Interactive Activation to Celebrate NBC and Peacock’s ...

Fanatics Fest had a plethora of viral moments in its first year and with some new additions, it's likely to be the case again ...

Spend enough time talking to the the Philly-born businessman and you'll quickly discover his passion for Fanatics.