IBC2h
SGAI: a new frontier in dynamic ad insertion
While client-side ad insertion (CSAI) can deliver granular targeting based on demographics, location or viewing habits, it is ...
TVNewsCheck on MSN4h
IAB Tech Lab Launches ‘Ad Format Idol’ Initiative To Standardize Emerging CTV Ad Formats
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its latest ...
Former NBCU, Dick Clark Prods. Exec Adam Stotsky Joins OBB Media, Launches Branded Content Studio Bolded as President (EXCLUSIVE)
NBC/Dick Clark Prods. exec Adam Stotsky as chief strategy & commercial officer, and president of new branded content studio ...
TMCnet6h
IAB Tech Lab Launches "Ad Format Idol" Initiative To Standardize Emerging CTV Ad Formats, Addressing Key Challenges Identified in IAB Report
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its latest initiative, "Ad Format Idol," aimed at standardizing emerging Connected TV ad ...