Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Marketing tactics are constantly evolving. This gives businesses the upper hand when it comes to discovering what's most effective for their industry. The marketing strategy you develop should ...

Throughout my years launching products and services, I have come across a number of themes that can deeply affect the outcome for emerging products and companies. I want to highlight five common ...