Will your customer choose you over your competitor? Should you target a different demographic? Are people satisfied with your employees? Market research is the only effective way to obtain the answers ...

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of ...

Graduate students and faculty in marketing, economics, information systems, operations, and related fields are invited to apply to participate in the Quantitative Marketing and Structural Econometrics ...

Quantitative market research is typically conducted using a paper or an online survey. Answer fields available to users are numeric or set parameters such as very good to very poor. Organisations ...

Every marketer knows that customer insights should form the foundation of their product and marketing plans. Yet when I talk to marketing leaders at startups, they tend to balk at the idea of devising ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

The Kellogg Marketing doctoral program provides rigorous training in the skills required for success as a world-class marketing researcher. This is achieved via coursework, close collaboration with ...

In the late 1990s, the field of marketing scholarship was at an inflection point. Much of the academic research followed the “marketing science” tradition—relying on simplified, ad hoc models to ...

Capital IQ, a Standard & Poor's business, and a leading provider of financial research solutions, today announced the formation of SystematIQ Research, a new independent institutional quantitative ...

To get accurate quantitative research, you'll need a basic knowledge of statistics -- including the ability to select the right sample size, to choose random and representative data and to choose ...