Rolex is indisputably the biggest and most influential watchmaker in the world. The Crown makes the most important and recognizable timepieces on the market—and where it goes, the industry follows.

For those not yet initiated into the world of Rolex, walking into an authorized dealer (AD) and expecting to walk out with a Submariner or Daytona is, frankly, adorable. Buying nearly any new Rolex ...

Every year, a few days before the biggest watch event of the year, Watches and Wonders Geneva, Rolex releases a cryptic teaser video across its social media channels. Most of the time, these teasers ...

The Land-Dweller hauls Rolex back into the integrated-bracelet sports watch conversation for the first time since the 1970s. The last time we saw something remotely similar was the Oysterquartz and ...