Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

More so than in other industries, data associated with healthcare is extremely sensitive and highly valuable to cyber ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

One way to identify brand mentions is to search by company name using the TLD segmentation technique. Making a broad search ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

The 2025 IBO Report provides a comprehensive outlook on the global blueberry market, including the key trends that buyers, ...

That’s because compliance isn’t the same as security capability. Too often, organizations focus on passing audits rather than ...

End-of-life devices remain a pervasive security concern in the enterprise, as do poorly segmented networks, unpatched systems ...

The YouTube TV (Google) vs. ESPN (Disney) standoff is affecting subscribers but is a harbinger for fans as tech giants get ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

CT analysis of tablet microstructure reveals critical insights into disintegration and dissolution, driving improvements in ...