Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Purple is often used sparingly in branding and graphic design, but its associations with royalty and luxury can make it a powerful force, as we see in our piece on the best uses of colour in branding.

Kaelin is a shopping and fashion writer for InStyle, covering fashion, beauty, and celebrities. She got her start in 2019. As fashion and beauty writer, Kaelin taps into her extensive retail ...

The months after the release of the June 2020 World Economic Outlook (WEO) Update have offered a glimpse of how difficult rekindling economic activity will be while the pandemic surges. During May and ...

A history of movie magic from 1895 to 1995, showing primitive effects used in such films as "A Trip to the Moon" up to the state of the art effects used in "Apollo 13" and "The Abyss." ...