You find yourself as a patient in the Somnasculpt sleep therapy program, run by the ever-so-calm Dr. Glenn Pierce. The goal is to poke around your subconscious to sort out feelings of self-doubt.

Every day, millions of consumers encounter thousands of advertising messages without realizing the sophisticated psychological techniques embedded within them. Modern advertising campaigns rely ...

Guerrilla marketing is an ad tactic as old as time, but no brand has ever nailed it quite like Red Bull – or so the legend goes. Supposedly, in its early days, the brand placed empty cans out in the ...

It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

From a teacher’s body language, inflection, and other context clues, students often infer subtle information far beyond the lesson plan. And it turns out artificial-intelligence systems can do the ...

One of the most challenging aspects of AI research is that most companies, especially when it comes to broad intelligence LLMs, don’t exactly know how these systems come to conclusion or display ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now A new study by Anthropic shows that ...

Alarming new research suggests that AI models can pick up “subliminal” patterns in training data generated by another AI that can make their behavior unimaginably more dangerous, The Verge reports.

Fine-tuned “student” models can pick up unwanted traits from base “teacher” models that could evade data filtering, generating a need for more rigorous safety evaluations. Researchers have discovered ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...