Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Explore how game engine performance shapes graphics, with an objective Unreal Engine vs Unity game engine comparison to help ...

Epic Games is teaming up with arguably its biggest game development rival, Unity, to bring games made using Unity’s engine into Fortnite. The change will mean that Unity games could sit alongside Epic ...

Video game engines will never not be in the conversation, but in recent years, I don’t think it’s ever been so weird. Unity and Unreal are joining forces, announced today at Unite, Unity’s Annual ...

On the third day of GDC 2025 in San Francisco, Unity today revealed what game developers can expect from future updates of ...

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Shares of Unity gained after the gaming-software company said it is partnering with Epic Games to give developers who use Epic's Unreal Engine access to Unity's cross-platform commerce platform and ...

404-GEN today announced it has become the first decentralized 3D model generation platform to integrate with Unity. The integration with Unity, platform to create and grow games and interactive ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, yesterday announced that BMW Group has selected Unity Asset Manager to power ...