Cracker Barrel on Wednesday released its fourth quarter earnings results, but much of the attention centered on the restaurant chain’s swift reversal of its controversial logo redesign that went viral ...

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. In a conference call with ...

Cracker Barrel’s CEO bet the company on a bold rebrand—removing the iconic “Uncle Herschel” logo in a push to modernize the ...

Cracker Barrel will report its quarterly earnings on Wednesday, giving investors and customers alike a sense of whether the chain is still paying the price for its failed $700 million rebrand fiasco.

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. Hot Property: An opulent ...

Cracker Barrel shares slid Thursday after fourth-quarter earnings disappointed, after the restaurant chain's swift reversal of its controversial logo redesign that went viral online. The company — ...

The reverse transformation of Cracker Barrel Old Country Store restaurants is underway. Cracker Barrel on Monday morning shared a social media post that included a 32-second video of the "Old Timer" ...

Cracker Barrel is under siege by an activist investor who smells blood after the country restaurant chain’s logo fiasco. The owner of Steak ‘n Shake, Sardar Biglari, is contesting the re-election of ...

Following criticism from fans regarding the change to its popular "Old Timer" logo, Cracker Barrel is now facing heat from investors and even a competing executive, who is responsible for a billboard ...

Cracker Barrel leaders said they expect a traffic slump heading into the rest of 2025 due to their viral logo change. Traffic for the first half of August was down approximately 1%, Craig Pemmelis, ...

Cracker Barrel has reversed its controversial rebrand and will revert remodeled restaurants to their original design, announced the company in its most recent earnings call. The company reported ...

Julie Masino, President, CEO & Director, described the Cracker Barrel brand as "the front porch of America" and emphasized a return to traditional branding and guest experience following guest ...