Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

When the Golden State Warriors left Oakland after the 2018-19 season, Stephen Curry's pregame tunnel shot ritual faded away.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Adrian Aidid has been interested in the world of e-commerce and the Google Ads industry from an early age. Born to a single ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the ...