Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

When the Golden State Warriors left Oakland after the 2018-19 season, Stephen Curry's pregame tunnel shot ritual faded away.

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...