Against a backdrop of potential price hikes on imported goods, the dates are now confirmed for Amazon's big annual sales event for Prime members.

Amazon has officially announced the dates for its next annual shopping event, and there’s a twist this year. Prime Day 2025 will be four days long, running from July 8 through July 11. A departure from previous years in which Prime Day was a 48-hour affair,

Four days is a very long time, and we currently don’t know if Amazon plans to blast out the majority of good deals on day one, or divvy them out evenly across the event’s duration. At least, it will attempt to organize the deals with a new “Today’s Big Deals” feature for subscribers, which recaps the biggest deals across various categories.