With the second episode of Severance season two now available, Apple's CEO Tim Cook is promoting it in a different way than previous shows.

Apple TV+ wasted no time renewing Severance for Season 2, thanks to its immense popularity. But there's one more thing that played an important role.

The results are in, and it looks like Severance is a big hit for Apple TV+. But how big of a hit? Let's crunch some numbers.

To coincide with Severance Season 2 beginning, a three-month subscription to Apple TV+ can now be snagged for nothing.

Apple TV+’s mind-bending workplace thriller whose Season 2 budget reportedly topped $200 million — will deliver payback for the tech company. But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon.

"Severance" director Ben Stiller has shared a video of Apple CEO Tim Cook's new morning routine, as he goes from being an outie to an innie, in the now famous Lumon elevator.