“Brand New Day” is based on the Spider-Man comic storyline of the same name. In the comic book story, Parker lands a deal with Mephisto to make the world forget he is Spider-Man and resurrect Aunt May. However, the spell essentially reboots his world and dissolves his marriage with MJ.

On Saturday, the BAFTA winner revealed his costume for the upcoming sequel Spider-Man: Brand New Day, set to premiere in theaters on July 31, 2026. “Are you ready? – 7.31.2026,” Holland captioned the clip, in which his silhouette is revealed in the massive doorway of a soundstage before walking to the camera in costume.

New photos taken from the set of Spider-Man 4, also known as Spider-Man: Brand New Day, tease some MCU Easter eggs. Marvel Studios’ Spider-Man: Brand New Day is currently in production. Directed by Destin Daniel Cretton,