Following Red Bull GmbH’s takeover of the SV Austria Salzburg club in 2005, the club was renamed Red Bull Salzburg with its traditional violet and white strip replaced by red and white. The rebrand also extended to the club’s crest, which was also overhauled to incorporate the famous Red Bull logo.

Energy drinks giant Red Bull has completed its takeover of English top-flight club Newcastle Falcons. Newcastle, who were put up for sale towards the end of last year, are the first rugby union club to become part of the Red Bull stable and will now be known as Newcastle Red Bulls.

Austrian energy drink company Red Bull has taken full ownership of Newcastle Falcons, who will be renamed Newcastle Red Bulls, the Premiership Rugby side said on Tuesday.