The former Senator switched NHL jerseys five years ago but he probably got a whole closet full of new NHL clothes this week.

Fanatics and lululemon are taking their talents to the ice for a new NHL fan apparel collection.

Montreal Canadiens fans have a fresh way to rep their team, thanks to a new partnership between lululemon and Fanatics.

Edmonton Oilers fans will soon be able to purchase a stylish new line of team merchandise from Canadian retailer lululemon.

Toronto Maple Leafs star forward John Tavares has featured in many advertising campaigns over his time in the NHL, but his ...

The NHL's 4 Nations Face-Off is bringing the best of Canada, Finland, Sweden and the USA to the ice in Montreal and Boston from Feb. 12-20. But why wait four months to feel the thrill?

Chicago Blackhawks Connor Bedard, the first NHL player to join LULU’s ambassador roster in 2023, is featured throughout the ...

Detroit Red Wings captain Dylan Larkin and his wife Kenzy are among the NHL couples starring in new adds for NHL-licensed ...

With all the news dropping around the league over the past few days, I felt it would be best to share some thoughts. We’ve ...

Morningstar senior equity analyst David Swartz explains Lululemon's deal with Fanatics and the NHL amid a slow year in sales.

Here are your Pens Points for this Wednesday morning... Get the recap from Tuesday night’s clash between the Penguins and ...

The "goal simulations" are created through the NHL's puck- and player-tracking technology, which collects data and tracks the ...