DMNews

Six buyer personas are shaping your content strategy whether you’ve named them or not

This is the expectation-reality gap in content marketing. Teams expect their content to reach “the buyer.” But there is no singular buyer. There are six of them, at minimum, each with distinct ...
DMNewsOpinion

I’m 67 and I’ve watched the news every morning for decades, but somewhere in the last two years I stopped feeling informed and started feeling assaulted — and the d…

After three decades of faithful morning news watching, I discovered the hard way that somewhere between retirement and ...
DMNewsOpinion

How diet culture rebranded itself as wellness and convinced an entire generation it was doing something different

Behind the green smoothies and yoga mantras, today's wellness industry is selling the same body anxiety and food restrictions ...
DMNews

I retired into a world I thought I understood and then watched it change so fast that my grandchildren are living through history I can’t fully explain to them — and that ...

Watching my granddaughter's fingers fly across keyboard shortcuts I didn't know existed, I realized that after 34 years of ...
DMNews

8 patterns of people who were parentified as children — and why they find it almost impossible to let anyone else be the responsible one

These invisible caretakers move through adult life with an exhausting secret: they're still the eight-year-old who had to ...
DMNews

Why incumbents quietly won enterprise AI while everyone watched the foundation models

Foundation models are commoditizing. The real competitive advantage in enterprise AI has quietly moved to the operating layer ...
DMNewsOpinion

Something quietly shifted between men and women of the same generation — and it shows up not just in who they vote for but in what they want from relationships, wo…

A seismic shift has split young men and women into parallel realities—from their social media feeds to their life ...