Varjo’s new generation of headsets connects the world’s most advanced mixed reality technology with the pinnacle of graphical processing power, catering to industrial use cases where highest-level ...

To fully appreciate the implications of these advancements, a solid understanding of the field’s core principles is beneficial. Readers new to the discipline might find it helpful to explore what is ...

This research jointly combines voters. biometric facial expression analysis while viewing images of candidates and party logos with traditional surveys to define and quantify novel indicators of ...

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. Advertising ...

iMotions powers multimodal clinical research, using synchronized tools like eye tracking, EEG, ECG, and respiration to assess therapies, study nonconscious behaviors, advance assistive tech, and ...

Understand what people look at, for how long, and in what order – across digital, physical, and immersive environments. Conduct studies remotely or in controlled environments, and quantify attention ...

Understand changes in physiological arousal through respiration rate, electrodermal activity (GSR/EDA), and ECG- in both lab-based and remote studies – to assess stress response, activation intensity, ...

Understand how emotions are outwardly expressed through facial behavior and voice – across digital, physical, and immersive environments. Conduct studies remotely or in controlled settings, and ...

Track body posture, position, and movement across environments using markerless motion capture, GPS-integrated data, and accelerometer signals from supported devices. Analyze how participants move, ...

Understand cognitive load (mental load), attention control, and decision-related brain activity using EEG and fNIRS in controlled research environments. Analyze neural markers such as alpha asymmetry, ...

AUDIENCExSCIENCE 2026 is the Advertising Research Foundation’s flagship conference focused on the future of audience measurement, media research, and marketing analytics. The event brings together ...