Imagine the iconic golden arches. I am sure you saw the famous McDonald’s logo just then, didn’t you? This is why brand consistency is so vital. Well, let’s begin with a thought experiment. Imagine ...

Hey there, fellow designers and branding enthusiasts! Today, we're diving deep into the world of logo design and, more specifically, the clichés that can bog down even the most promising logos. You ...

If you're building websites in 2025, you're drowning in options: too many choices, not enough clarity. After a decade in web design and development trenches, I've narrowed down what works. Not what's ...

That's precisely what these 10 companies did with their logo redesigns. I will show you how these brands didn't just change their look – they completely transformed their market position, customer ...

Most company mascots are bad. There, I said it. They’re cheesy, forgettable cartoons slapped onto a product by a marketing department that ran out of ideas. They are a waste of pixels and budget. But ...

Brand differentiation is paramount in a competitive market where countless brands vie for consumers' attention. Learn more on the design blog. Listen up. Every business owner thinks they're special, ...

A logo is a vital business asset, but do you know how to protect it? We break down the confusing world of logo copyrights vs. trademarks, showing you the correct steps to secure your brand identity ...

Do you ever ask yourself why some company logos we see at events get stuck in our heads while others vanish quicker than invisible ink? It’s not magic, and it isn’t luck either. The truth is that they ...

This guide explores the meaning of building brand awareness, its types and levels, brand recognition benefits, key factors influencing it, and tips. Building brand awareness is essential for the ...

In our visually-driven world, photography in marketing packs a powerful punch. Learn more about it in this ultimate guide to using images for brands. Your marketing is invisible. In a world where the ...

Visual content is essential for cutting through the noise on social media. With so much competing for audience attention, images and videos that instantly capture interest can mean the difference ...

Most people hear “brand mascot” and think of Saturday morning cartoons. They picture a goofy character on a cereal box or a costumed person waving at a football game. They're wrong. And that ...