Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, ...

Manscaped's CMO on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, ...

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home ...

You can’t buy your way to the top of a large-language model. But brands can still make an impact, says Innocean's Tracy ...

AudienceMix, a new curation startup, makes it more cost effective to mix different audience segments using only the data ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and ...

For one, TJX has a few fortuitous tailwinds. Manufacturers over-acquired raw goods earlier this year to stock up for ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a ...

The Trade Desk gets insistent with Korai again; the EU is rethinking hashed IDS; and is the AI industry becoming a cartel?

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising.  But behind the hype lies the costly delusion that automation can replace judgment ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Daily News Roundup will return on Monday 12/1, as the AdExchanger team will be too stuffed with Thanksgiving turkey to ...