Articles written by Sona Mazumdar ...

Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

The campaign features actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, highlighting how Reno is not just a smartphone, but an extension of one’s life, encouraging them to fully engage in ...

With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

Influencers have a responsibility to question their sources before sharing defamatory content.

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term ...