Campaign sat down with the newly appointed Jeremy Carey at CES for a look under the hood at the holding company’s approach to sports.

Traditional advertising may help a brand create awareness, but it cannot build trust on its own. That’s where PR steps in.

Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders ...

Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter. To continue enjoying ...

WPP has launched Agent Hub on its AI marketing platform WPP Open. The Agent Hub is an internal app store where users can ...

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives. The new television commercial positions the ...

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup. He will lead the company’s marketing strategy, focusing on customer engagement, brand growth and innovation across ...

The review consolidates the business from three holding companies into two. The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson. The ...

India’s warning over Grok revives advertiser anxieties from 2022, reopening questions of brand safety, platform ...