Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

CMO Dawn Keller details a humorous effort and new partnership with Busy Philipps timed to the casual dining chain's 40th ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social ...

Set to premiere on MLB’s opening day, “La Playa Awaits” features extensive sports integrations and embraces Mexican beach ...

What began as a strategy for retailers has quickly become a multi-industry movement. The world’s biggest retail media ...

Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will ...

A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...

The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs ...

New ads, meal collectibles and in-game skins see McDonaldland icons get “blockified” in anticipation of the Minecraft movie ...